Who We Are

At The Rootist, we believe there is beauty in biology. That the hair, scalp, and roots should be treated as one connected ecosystem. We believe in driving changes that improve the care of both people and the planet. We believe ingredients and packaging should be chosen with great care, for the purposes of safety, efficacy, & sustainability.

The Way We Work

Whether you’re an established brand or an indie start-up, our team of beauty industry professionals nurture your project through each phase of development, from concept to finished goods. We take the time to understand your goals through access to cutting-edge technologies, raw materials, sustainable materials and the latest marketing analysis. Our dedicated team guides your vision, ensuring your product takes center stage in a crowded market.

Job Summary

The Rootist is seeking an Assistant Brand Manager to support the development and execution of strategies to build brand equity and achieve business objectives, with a focus on Sephora. This position will report to the Brand Director and partner closely with all cross-functional teams. This is a hybrid role based in Mahwah, NJ three days per week.

Responsibilities

Brand Management & Product Marketing

• Key contributor in new product development process, including developing concept/claims/storytelling, creative and package design briefs, cost of good/pricing targets and sampling recommendations.
• Manages package design process, ensuring key deadlines are met for component selection, copy, Regulatory review, translations and artwork.
• Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insight.
• Maintains effective, consistent communication and collaboration with all cross-functional teams: Product Development, Operations, Creative, Regulatory, Marketing & Education.
• Act as key liaison between Creative and Brand Marketing teams.
• Lead weekly brand/creative status calls including agenda, meeting structure and follow up, communicating deadlines and next steps cross-functionally.
• Develops clear and thoughtful creative briefs to create best-in-class assets to support both new launches and core business.

Sephora Account Management & Retail Marketing

• Assist in developing market presentations and business recaps including weekly sales recaps, ad-hoc reporting and analysis as needed.
• Coordinate meeting management and recaps, including scheduling, agenda and recaps.
• Maintain a professional relationship with key retail partners through effective and timely communication.
• Become expert in Sephora’s processes, ensuring deadlines are met for new item set up, product comps, dotcom assets, sampling pitches, visual merchandising and events/conferences.

Requirements

• Bachelor’s degree with 2-5 years relevant brand/marketing experience; beauty industry strongly preferred (Sephora experience a bonus).
• Excellent analytical and verbal/written communication skills.
• Strong attention to detail, with stellar organization and time management.
• Resourceful and proactive with ability to prioritize in a fast-paced environment.

Benefits

• Comprehensive Health Benefits
• Competitive 401(k) match with immediate vesting
• Paid time off (Vacation, Sick, Holiday, Summer Fridays)
• Free Shuttle Service to and from NYC and the office 
• Daily subsidized meals 
• Employee Assistance Program (EAP)

The Rootist is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other characteristic protected by federal, state or local laws. All employment is decided on the basis of qualifications, merit, and business need.